Mo Salha (Mr.Mo)
Head BD @theMiracle | WEB3 Consultant @OTB
Marbella, Spain
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Mo Salha is a business developer and strategist at the intersection of Web3, AI, and digital culture. As Head of Business Development and Shareholder at theMiracle.io, he leads partnerships for the first wallet-native perks and rewards infrastructure integrated directly into MetaMask and other top wallets. theMiracle’s AI-powered clustering engine enables projects and brands to reach verified users through real, on-chain engagement, achieving 50–70% CTRs and redefining user acquisition in Web3.
Mo is also the Founder of AXS Agency, a Web3 consultancy guiding global brands like Diesel, Maison Margiela, Jil Sander, and Marni in leveraging blockchain, AI, and digital innovation to enhance brand engagement and community building.
Before entering Web3, Mo studied Automotive Business Specialization at Mercedes-Benz and served as an Area Manager at Vodafone, where he developed his leadership and growth mindset across large-scale retail and operations. His journey from corporate management to decentralized innovation, positions him as a bridge between traditional enterprise and the new era of digital ownership, identity, and loyalty.
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Utilizing KOLs to Maximize Your Reach in 2025
This panel will explore the evolution of Web3 Key Opinion Leader (KOL) strategies in 2025, focusing on how projects and global brands can transition from buying temporary hype to generating measurable, long-term holder engagement and sales.
Web3 Identity: How to Own Your Digital Persona Without Sacrificing Your Privacy
We'll discuss the technologies and concepts behind self-sovereign identity and what it means for the future of online privacy.
Web3 needs a rebrand
Web3 needs a rebrand to rebuild trust and clarity. This panel explores how fresh narratives can cut through hype, highlight real use cases, and inspire wider adoption of decentralized tech for a more inclusive digital future.
Free to choose
As a Web3 founder working with heritage brands like Maison Margiela, Diesel and many more, I can discuss how blockchain-powered tools like loyalty programs and network products are revolutionizing industries. How AI is transforming Web3, enhancing security, personalization, and efficiency. Tech is reshaping fashion, sports, and ticketing through tokenization. I can share insights on the importance of industry events and effective networking strategies. My experience offers a unique perspective on the challenges and opportunities in the evolving Web3 landscape.
Building communities with Web3 fashion
Debates and Discussions about the future of Fashion and its convergence with emerging tech.
WEB3 FASHION & Community
I am an external web3 consultant for the fashion group www.otb.net, assisting Diesel and Maison Margiela in their web3 journey. With experience in public speaking from roles at Vodafone and Mercedes, I frequently engage in fashion web3 discussions on x spaces. Currently, I am developing www.onlyever.club , aiming to revolutionise luxury apparel by involving the community in the design process. Additionally, my agency have been involved in the implementation of blockchain technology and community building for these brands.
Revolutionizing Brand Engagement in Web3 – How to Reach 30M Users with a Few Clicks
I’ll showcase how theMiracle’s AI-powered distribution engine is transforming digital assets into real-world benefits.
Zebu Live 2025 Sessionize Event
NFC SUMMIT 2025 Sessionize Event
NON FUNGIBLE CONFERENCE Sessionize Event
Mo Salha (Mr.Mo)
Head BD @theMiracle | WEB3 Consultant @OTB
Marbella, Spain
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