Nancy A Shenker is an award-winning marketer, content strategist, and speaker who has helped start-ups and established brands launch and achieve 200% growth. A former C-level marketing executive (Citibank, Mastercard, Reed Exhibitions -- producers of ComicCon), she launched theONswitch marketing in 2003 to help businesses scale through branding, PR, effective marketing, and thought leadership. She is the author of four business books and publisher of four business and lifestyle websites. She is a graduate of the University of Michigan and NYU's Publishing program, as well as Kellogg's Executive Communication program.