Naveen Yerramsetti is a Senior Product Manager at General Motors, where he leads the North America Sales Catalog capability that supports GM's digital-sales and connected-service experiences across Advisor, eCommerce, in-vehicle head unit (IHU) and mobile channels. He has more than 20 years of experience in enterprise digital sales, AI-driven customer decisioning, business process management, CRM and large-scale integration, with work spanning the US, UK, Australia and India across the automotive, telecommunications, healthcare/pharmaceutical, insurance and public sectors.
At GM, Naveen designed and advanced a centralized, reusable Sales Catalog framework covering product hierarchies, bundles, pricing, vehicle compatibility, eligibility, entitlements and channel availability, giving every channel consistent product and offer information through common services. He has also helped move GM's digital-sales decisioning from static, rules-based product selection to real-time, AI-driven Next-Best-Action using Pega Customer Decision Hub, adaptive and predictive models, contextual bandits and Champion/Challenger experimentation. As Product Manager and Decision Architect, he has led initiatives including Smart Rebuttal, Get Offers, Entitlements, and Virtual Call Routing & Member Alerts.
Earlier in his career, Naveen was Product Lead for Ford Motor Company's North America Extended Warranty application, leading a five-member development team, and Team Lead for Telstra's - Australia enterprise CRM, order-management and integration programs. He holds a Bachelor of Technology in Information Technology and is a Certified Pega Decisioning Consultant, Certified Pega Senior System Architect and Certified Pega System Architect.