With over 15 years of experience in data and analytics, I specialize in pushing the boundaries of what's possible with Power BI. As a Power BI disruptor, I focus on UX-driven design, transforming reports into intuitive, user-centric tools that deliver actionable insights. My work combines deep technical expertise with a passion for applying design principles like the Laws of UX to create visually compelling and highly functional dashboards.
Having worked with Power BI since its inception, I’ve built a reputation for innovating report design and sharing practical tips that resonate with the community. My content on Power BI UX has gains millions of impressions, reactions, and comments, inspiring thousands of professionals to rethink their approach to analytics.