ᴇxᴘᴇʀɪᴇɴᴄᴇ ʙᴏᴏꜱᴛᴇʀ ✨ | ɢᴀᴍɪꜰɪᴄᴀᴛɪᴏɴ, ꜱᴛᴏʀʏᴛᴇʟʟɪɴɢ & ʜᴏꜱᴘɪᴛᴀʟɪᴛʏ | ɢɪᴠᴀʙɪʟɪᴛʏ | ᴇʀ ɢᴀᴍᴇ (ʀᴇ-)ᴅᴇꜱɪɢɴ

Nicole de Leeuw is an innovative experience creator specializing in exceptional hospitality service and the art of gamification. With a background in five-star hotels in London and Amsterdam, she transitioned into a role as a professional hospitality trainer, working with companies across industries to enhance their guest experiences.

Her basis is the idea that excellent guest service isn’t just about what you do, but how you do it—a belief that inspired her to use gamification as a tool to create engaging and memorable workshops. This passion led to the creation of Emmelocked Escape Rooms, where Nicole used immersive storytelling with excellent hospitality to craft a world that guests can fully immerse themselves in.

In recent years, Nicole has brought her talents to companies like Coolblue, Daarom, and KLM, designing custom escape games that engage teams and foster collaboration. She also works with other escape room businesses, revamping their puzzles, storylines, and overall guest experiences to elevate their offerings.

Nicole’s superpowers include a unique combination of creativity, sharp business insight, and an infectious enthusiasm that allows her to see opportunities, and craft innovative solutions and wow moments!