Niels Christian Laursen
Head of Lead Generation @Umbraco | Building Scalable B2B Growth | Automation, AI and lead gen
Odense, Denmark
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I own the global lead generation funnel, from attracting the right buyers to qualifying them for sales - with a strong focus on scalable, automated, and intelligence-driven growth.
I lead both inbound and outbound strategies, combining account-based marketing, intent data, and enrichment workflows to reach high-fit prospects. I build automations that power campaigns, making lead gen more efficient, personalized, and aligned with our go-to-market teams.
I also act as a hands-on coordinator for our day-to-day execution, supporting and guiding a small group of teammates across tasks like campaign setup, lead ops, and channel coordination.
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