Nizzar Ben Chekroune
Founder, Quantum Branding
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Nizzar Ben Chekroune is the founder of Quantum Branding, an independent practice for companies with something important to improve, launch, rethink or build.
Making has become extraordinarily cheap. AI can produce strategies, interfaces, campaigns and software faster than most organizations can decide what is worth producing. The scarce part is judgment.
He works on the decision underneath the brief: what should change, what deserves to exist, and which direction survives contact with the market. Seventeen years across brands, institutions, technology and culture, including work connected to UNIDO, USAID, Diesel, Audi, Google Arts & Culture, TIME and the New York Times.
He speaks on judgment in an age of abundant production, on what brands are actually made of, and on where AI accelerates work and where it must not decide.
nizzar.com - thequantumbranding.com
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Nizzar Ben Chekroune
Founder, Quantum Branding
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