Olga Dobzhynska leads Employer Branding in tech and works with global teams across Europe and beyond. She helps fast-growing companies answer the hard questions: Who are we, really? What do we stand for in practice? And how do we prove it to candidates and employees? Olga specializes in values discovery, EVP positioning, and culture storytelling for distributed teams — translating leadership intentions into behaviors, rituals, and messaging that make sense across different countries and mindsets. She’s also a lecturer and practitioner who treats employer brand like a product: built on insight, tested in reality, and improved continuously.