Olof Hedin
Olof Hedin, Group CEO SignUp Software
Stockholm, Sweden
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Olof is the CEO of SignUp Software, a leading Microsoft ISV out of Stockholm. Under his leadership, SignUp Software has achieved significant milestones like an IPO at NASDAQ 2021 and back to private 2023 (public offer by Insight Partners), expanding its market presence, being a rule of 40 company and enhancing its product offerings.
SignUp was founded in 1999 and has today over 2000 customers globally. The product suite for the office of the CFO is ExFlow and for the office of the COO is Axtension.
Before joining SignUp he held senior roles at SAP, ABB, Permobil, Quant, Acando, and Knowit. Olof excels in strategic planning, business development, and innovation management. Olof holds a M.Sc. Chalmers, MBA Uppsala, M.Sc. INSA de Lyon.
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