Owain Williams
Initials Labs - Senior .Net Developer. Umbraco MVP.
Edinburgh, United Kingdom
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Owain has been working with Umbraco since 2018 and is a well known face in the community.
He co-organises Umbraco Scotland User Group and .Net Edinburgh Meetup.
Area of Expertise
Topics
When Passion Isn’t Enough: Choosing Wellbeing Over the “Perfect” Job
Even the “dream job” can become unsustainable when personal wellbeing is compromised. This is a story about recognising burnout, making a tough decision to step away, and rediscovering purpose through reflection, honesty, and community. I'll share personal tips on how I dealt with burnout, how I continue to recover and grow from a tough year.
Automation for the people
"It's the end of manual posting as we know it — and I feel fine."
Every blog post published. Every platform notified. No copy-pasting, no tab-switching, no forgetting. Just automation, quietly doing the work while you get on with the stuff that actually matters.
In this session, we'll dive into Umbraco.Automate and how custom Triggers and Actions can push your blog content to Mastodon, Bluesky, and LinkedIn the moment it goes live. We'll walk through building workflows inside the Umbraco 17 backoffice, including conditional flow that decides which platform gets what content, and when.
We'll cover:
Writing custom Triggers and Actions on top of Umbraco.Automate,
Designing conditional workflow logic in the Umbraco 17 backoffice,
Connecting to Mastodon, Bluesky, and LinkedIn without leaving your CMS,
Real patterns from a working implementation,
Everybody hurts when they're manually cross-posting to three platforms. "
Unlocking the Umbraco Management API: Beyond the Backoffice
The Umbraco backoffice runs on the Management API but what if you could harness that same power outside the CMS? Now you can.
In this session, we’ll cut through the jungle of Swagger docs together, surfacing hidden tips, decoding tricky payloads, and navigating the pain points so you don’t have to. You’ll see how to move beyond documentation into practical, real-world usage: integrating with external systems, extending functionality, and pushing the limits of what’s possible with Umbraco.
Expect plenty of hands-on advice, “gotchas” to avoid, and fresh inspiration for your own projects. You’ll walk away confident to start building with the Management API — and with new ideas on how it can transform the way you work with Umbraco.
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