Parul Purwar is a strategic leader with nearly a decade of global experience in fintech, management consulting, and growth strategy across the United States, India, and other international markets. With a distinguished record of delivering data-driven solutions, Parul has advised Fortune 10 companies, high-growth startups, government entities, and global insurers on complex business transformations.
Currently a Business Strategist at IMC Trading, a leading high-frequency proprietary trading firm. She has developed firm-wide execution roadmaps, introduced AI/ML-driven analytics tools, and fostered strategic partnerships with top-tier financial institutions. Her insights into cost optimization have delivered measurable efficiencies across major U.S. exchanges.
Previously, at Bain & Company, Parul held leadership roles where she drove tech-enabled transformations for retail, insurance, manufacturing, and auto sectors. She has led multimillion-dollar growth initiatives by leveraging advanced analytics, AI, and digital innovation. Her work included launching new business models, identifying post-merger synergies, improving operational efficiency, and developing market entry strategies for major firms.
Parul’s earlier experiences include serving as Head of Strategy at Zivame, where she drove 65% revenue growth, international expansion, and operational scaling through machine learning models and warehouse automation. At Monitor Deloitte, she led high-impact strategy and innovation projects, including India's first public payment bank and cross-border investment strategy between India and Mauritius.
Academically, Parul holds an MBA from Kellogg School of Management, where she earned a Merit Scholarship and served in key leadership roles. She also holds a dual B.Tech and M.Tech degree in Engineering Physics and Nanoscience from IIT Bombay. Her academic and extracurricular excellence is matched by her commitment to community service, including pro bono consulting and educational outreach.
Parul is passionate about leveraging technology to drive growth, build sustainable business models, and empower diverse teams. She combines sharp analytical acumen with deep stakeholder management experience, making her a sought-after advisor and transformational leader in the digital economy.