Paul is Vice Chairman of Grupo Garnier, an Omnicom partner in several countries in Central America, Peru, Ecuador for companies including BBDO, TBWA, Porter Novelli, OMD and LOYMARK/RAPP Mexico. He studied Business Administration at UCR Costa Rica and Advertising at Michigan State University and has worked in Marketing and technology since 1995. In 2000, he founded LOYMARK a company that specializes in the development of technology solutions form marketing with presence in several countries in Latam.