Penta Rao Marapatla is a seasoned data visualization expert and Business Intelligence (BI) architect with over 16 years of experience in data warehousing and BI technologies, including 14+ years of specialized expertise in data visualization using Tableau, Domo, and Power BI. He has worked across multiple geographies, including the US, Singapore, Hong Kong, China, Japan, and India, contributing to global business solutions.
His technical expertise spans the entire BI lifecycle, from analysis and design to development, testing, deployment, and user training. Marapatla is proficient in creating advanced, solution-driven dashboards and visualizations using tools like Tableau Desktop, Power BI, and Domo, incorporating advanced techniques such as Tableau Extracts, calculated fields, and data blending. He has also demonstrated leadership in Tableau Server installation, configuration, and administration, including security level setups, embedding dashboards with SSO, and creating global admin dashboards.
Marapatla's skill set includes proficiency in integrating cloud and data technologies, including Microsoft Azure, Amazon Redshift, and Snowflake. He is adept at managing and transforming data with tools like Azure Data Factory and Informatica. His certifications include Tableau Desktop Professional, Developer, Designer, Analyst, Data Scientist certifications, and Business Objects XI R2. His academic credentials include a Master’s degree in Computer Science from Andhra University.
Throughout his career, Marapatla has contributed significantly to cost-saving initiatives and business efficiency, proposing solutions that saved companies like UBS over $500,000. He is an award-winning professional, recognized for his technical contributions and excellence in customer service, with accolades such as the "IT IS Tech Wizard" and "Outstanding Individual Contributor" awards.
He has held prominent roles at organizations like JDRF, GS1, Dentsu Aegis Network, Eli Lilly, and UBS, where he has led BI transformations, user training, and the migration of complex reporting systems to advanced visualization platforms. His contributions emphasize creating dynamic, scalable, and impactful dashboards that drive actionable insights and meet evolving business requirements.
Marapatla continues to lead in BI innovation, leveraging advanced analytics and data visualization technologies to deliver exceptional business outcomes.