Phillip Roark
Leales NFT the Next Generation of Hotel & Travel Loyalty
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Mr Phillip C Roark spent 25 years as a web2 entrepreneur building a successful global SAAS technology human capital brand in London. In 2021 his career as a social entrepreneur began blending NFTs, culture, education, and scholarship for economic growth and job creation.
He founded Leales NFT LLC & Prepárate 2100 A.C., a Mexican NGO, to help connect urban artist & luxury hotel brands to onboard them as digital co-creators into the web3, NFT world.
Based between London, UK and Los Cabos, Mexico he leverages his experience in both marketplaces to develop opportunities for digital creators, luxury hotels brands and their guests to engage via NFT projects.
A member of the local cultural community of Los Cabos, Mexico he and his team are working on NFT projects in Mexico, USA and Australia.
The NFT Art & Dinner Club: the next iteration of Luxury Hotel Loyalty
I will present case studies relating to how we have successfully implemented an NFT Club model to build loyalty programs for luxury hotel brands.
We disrupt cost center loyalty points programs by introducing revenue generating cultural initiatives benefiting local charities, engaging creators in music, art and fashion while enhancing the travel experience of luxury hotel guests.
The luxury brand hotel enters the NFT space with a model they understand and we create commercial opportunities for creators and add valuable travel utility, discounts and holiday giveaways from our partner luxury hotels.
The NFT Clubs blend real-world travel utility, cultural activities while creating opportunity for members to learn and invest in upcoming NFT projects at a preview
stage.
Phillip Roark
Leales NFT the Next Generation of Hotel & Travel Loyalty
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