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Speaker

Paloma Kuhn

Paloma Kuhn

Head of Marketing and Events, SAP Labs Latin America

São Leopoldo, Brazil

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Paloma Kuhn is a seasoned marketing and events leader, currently serving as the Head of Marketing, Events, and Social Media Communications at SAP. With over a decade of experience, Paloma has honed her skills in driving engagement and fostering growth within the technology sector. Her journey began with a Bachelor of Arts in Advertising and Marketing Communication from Unisinos, where she graduated with top honors and specialized in Marketing, Planning, and Strategy.

During her time at Unisinos, Paloma delved into the realm of Human-Computer Interaction, exploring the user experience with Virtual Personal Assistants. This project not only showcased her academic prowess but also foreshadowed her passion for bridging technology with human connection.

Eager to deepen her expertise, Paloma pursued a Postgraduate Specialization in User Experience at UniRitter. Here, she delved into Applied Design Thinking to enhance user engagement, further solidifying her understanding of creating meaningful interactions between users and technology.

Throughout her career, particularly at SAP Labs Latin America, Paloma has led impactful initiatives that seamlessly blend technology and human connection. Her strategic approach has resulted in significant increases in employee engagement, event participation, and social media reach. Paloma's dedication to driving results while prioritizing the user experience underscores her commitment to excellence in marketing and event leadership.

Area of Expertise

  • Information & Communications Technology
  • Media & Information
  • Business & Management

Topics

  • Social Media
  • Social Media Marketing & Strategy
  • Events
  • Event Management
  • Creating engaging community events
  • Employer Branding
  • Employee experience
  • Employee Engagement
  • Communication
  • Community Building
  • Corporate Communication
  • Content Strategy
  • Content Marketing
  • Marketing Strategy
  • Inbound Marketing
  • Social Media Marketing
  • Corporate Innovation
  • Innovation and creativity
  • Agile Leadership
  • Team Building
  • User Experience
  • User Interface Design

Paloma Kuhn

Head of Marketing and Events, SAP Labs Latin America

São Leopoldo, Brazil

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