Prakash Sharma is a fanatical advocate of using Behavioural Science and Context Architecture to solve problems. His work focuses on analysing, understanding and influencing human behaviour to create better products, brands and people.

Prakash is the co-founder of 1001 Stories, a strategy firm based out of Bangalore. He is also the president of Diversifi Global, an international organization of 22 Applied Behavioural Science companies from around the world.

Besides running 1001 Stories, Prakash spends his time evangelising Behavioural Science via regular guest lecture sessions at IITs / IIMs / ISB, keynotes at conferences, hosting regular events via 1001 Stories and writing for multiple periodicals / newspapers.