Praveen has been instrumental in promoting accountable marketing through his 2+ decades of experience, across markets globally with extensive focus on APAC.
He has been a passionate advocate of MarCommTech at WPP & OMG, particularly in the practices of Media Investment and Marketing ROI Measurement.
With his roles at Ohal, a consultancy he launched in Asia and ATG, he became an expert in marketing analysis of value, risk, and effectiveness of investments, through measurement of creative & digital impact on sales & brand health – largely focused on Logistics, FMCG and Auto sectors. He oversaw strategy, analytics and forayed in to digital marketing with sector focus on Technology and e-commerce, in his OMG India role.
He constantly adapts to learn, implement and share these practices & experiences through mentoring & guidance to start-up founding teams & students alike, making him one of the expert marketing thought leaders in today’s fast evolving environment.
Currently, he channels his effort into dedicated research with various papers published as part of his PhD program and hopes to bring this zeal & hunger into the world of conversational AI, looking to revolutionize “the next big thing”.