Priyanka Gulia
Sitecore Technology MVP (2026, 2025) || Associate Technology Lead at Horizontal Digital
Delhi, India
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I'm Priyanka Gulia, a passionate technologist and Sitecore MVP dedicated to driving impactful digital experiences through innovation and collaboration. With a strong foundation in web development and a growing focus on headless technologies, I've had the opportunity to architect scalable, user-centric solutions that empower businesses and delight users.
My career journey reflects a commitment to positive change - whether that means building elegant code, leading technical discovery for enterprise clients, or mentoring the next generation of developers. I’m especially passionate about modern CMS platforms, personalization strategies, and making the most of composable architectures.
Outside of code, I’m an avid speaker and anchor. From presenting at SUGCON India to hosting community events, I thrive on engaging diverse audiences, sharing knowledge, and fostering connection across the tech community.
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Area of Expertise
XM Cloud's Embedded Personalization vs Sitecore Personalize: What, Why, When and How
Dive into the world of personalization with a focused comparison between XM Cloud's Embedded Personalization and Sitecore Personalize. Feeling overwhelmed by the array of options in Sitecore? This session acts as your guide, helping you understand the nuances between these two powerful tools.
We'll kick things off by dissecting XM Cloud's embedded personalization capabilities, highlighting its user-friendly interface and seamless integration with Pages. Learn how to effortlessly create targeted experiences and preview content for different audiences, all within the familiar Sitecore environment.
Then, we'll unravel the complexities of Sitecore Personalize, showcasing its advanced features such as custom rules, A/B testing, and real-time personalization at the component level. Witness firsthand how Sitecore Personalize empowers you to craft dynamic journeys that captivate your audience.
As we compare these tools head-to-head, we'll address the crucial question of when and why to choose each. Armed with a clear decision-making framework, you'll gain insights into selecting the ideal tool based on your project goals and budget constraints. Discover how to harness the combined power of XM Cloud and Sitecore Personalize to elevate your personalization strategy to new heights.
Whether you're a seasoned marketer or a savvy developer, this session offers valuable insights to help you personalize like a pro with Sitecore. By the end, you'll be equipped to make informed decisions, craft compelling experiences, and drive meaningful engagement and conversions.
Join us on this journey to master the art of personalization within Sitecore and unlock the full potential of your digital experiences.
Integration of Generative AI within Sitecore: Enhancing Digital Experiences and Content Creation
Sitecore is a powerful tool that enables businesses to create personalized digital experiences across multiple channels. Generative AI, on the other hand, focuses on generating new and creative content using machine learning algorithms. The integration of generative AI within Sitecore presents exciting opportunities for enhancing customer experiences, optimizing content creation processes, and and improving overall engagement. In this session, we will explore the integration of generative AI techniques within the Sitecore digital experience management platform. We will delve into the potential benefits, challenges, and implementation strategies for incorporating generative AI capabilities within Sitecore. Through real-world case study, we will demonstrate how businesses can achieve improved customer experiences and enhanced content creation efficiency by leveraging the combined power of Sitecore Composable Solutions and generative AI. By the end of this session, attendees will have a clear understanding of the potential of combining generative AI with Sitecore and the steps involved in implementing such a solution. Join us in this session to discover how the integration of generative AI within Sitecore can unlock new possibilities for delivering exceptional digital experiences and revolutionize your content creation processes.
Beyond SEO: Preparing Sitecore-Powered Websites for the AI Discovery Layer
AI-powered assistants and intelligent discovery systems are quickly becoming a new way people find and interact with digital content. Instead of navigating traditional search results, users are increasingly receiving answers, recommendations, and product insights directly from AI-driven systems.
However, many modern headless websites including those built on Sitecore are unintentionally difficult for these AI systems to discover and interpret. Client-side rendering, fragmented APIs, and loosely structured content models can limit how effectively information is understood, referenced, and surfaced through AI-driven discovery platforms.
In this session, we will explore how websites built on SitecoreAI can be designed to be both AI-discoverable and marketing-ready. Through a practical architecture walkthrough, we will examine how AI platforms interpret website content and why certain headless implementation patterns can restrict visibility.
We will also look at practical approaches for improving semantic structure, exposing structured content through APIs, optimizing metadata, and designing content models that help both search engines and AI systems better understand digital experiences.
By the end of the session, developers, architects, and marketers will gain practical strategies to ensure Sitecore-powered websites remain discoverable, relevant, and competitive in an evolving AI-driven discovery ecosystem.
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