Prof. Ashutosh Sahoo is the Chief Growth Officer for Reef, a substrate based layer 1 generation III blockchain and Director of Brand for an interoperability protocol called Router Protocol. He is an Adjunct Professor in the marketing area specializing in brand management and global retail with one of the leading B-schools in South East Asia and Pacific region, S P Jain, with campuses in Sydney, Singapore, Dubai and Middle-East.

Prior to his foray into blockchain and academia, Prof. Sahoo has held leadership roles in sales and marketing in FMCG, IT, manufacturing and real estate industries with brands of global renown like Hewlett-Packard, Johnson & Johnson, Lodha Group, Trump Organization and Sobha Realty.