Speaker

Rafael Pires

Rafael Pires

Head of Labs & AI Transformation at MC Digital (MC Sonae)

Porto, Portugal

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I'm a software engineer turned manager passionate about startups, innovation, and the transformative power of AI.
I've co-founded Startup X, a global non-profit that empowered entrepreneurs through initiatives like Startup Pirates - a pre-acceleration program active in 40+ cities - and PortugalStartups.com, a leading news platform for the Portuguese startup ecosystem (acquired by Espacio).
Previously served as Head of Tech Experimentation at Porto Digital, where I collaborated with startups to pilot emerging technologies in the city of Porto. My work led to the development of both internal tools—like the city’s electric scooter monitoring platform—and public-facing platforms such as Explore Porto.
Currently, I'm the Head of Labs & AI Transformation (L.AIT) at MC Digital (MC Sonae), a team with a dual mission: pushing the boundaries of tech experimentation and accelerating the adoption of Artificial Intelligence across MC Digital and MC.

Area of Expertise

  • Business & Management
  • Consumer Goods & Services
  • Information & Communications Technology

Topics

  • AI Transformation
  • Experimentation
  • AI Experimentation
  • AI Agents
  • AI Governance
  • Technology
  • Innovation
  • Startups
  • AI Adoption

Rafael Pires

Head of Labs & AI Transformation at MC Digital (MC Sonae)

Porto, Portugal

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