Rebecca Barnes
Storyteller, Travel Enthusiast, DMO Best Friend
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Rebecca Barnes is a seasoned storyteller, publisher, and destination marketing expert with over 30 years of experience turning communities into compelling brands. As CEO of Imagine, a creative agency specializing in tourism marketing, author and publisher of destination lifestyle magazines, Rebecca has helped destinations—from heritage trails to wedding venues—craft narratives that resonate and drive results. Her work blends strategic insight with heart-centered storytelling, empowering destinations to connect with visitors on a deeper level. A dynamic speaker and lifelong advocate for meaningful travel, Rebecca shows tourism professionals how to go beyond the brochure and tell stories that leave a lasting impact.
Once Upon a Destination: Storytelling That Captivates and Converts
Once upon a time, destinations competed on price, deals, and pretty pictures. Today, the most successful tourism brands win by telling irresistible stories—ones that build emotional connections, earn loyalty, and inspire action. In this engaging session, Rebecca Barnes, CEO of Imagine, Author and publisher of several destination magazines, shares how you can transform your destination into a story-driven brand that visitors want to be part of.
Whether you’re marketing a major metro or a small-town getaway, Rebecca will walk you through how to uncover your unique stories, amplify them across platforms, and use them to increase awareness, engagement, and visitation. With real-world examples and creative strategies, this session will empower attendees to stop chasing algorithms—and start creating stories that stick.
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