Rebecca Grier
Making products successful through behavioural science
Dún Laoghaire, Ireland
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Rebecca Grier, Ph.D. is a behavioural scientist with 20 years experience in product development across various business sectors. Most recently she was the lead for Customer-Driven: EMEA at Microsoft, with the goal to change product making culture to be more customer obsessed. Previously she moved Ford to consider people with disabilities in the design of their autonomous vehicles and the US DoD to include user experience in testing of systems. She currently lives in Dublin with her husband and son.
Area of Expertise
Topics
How Humans Think: What you need to know to develop great products
Chernobyl, Three Mile Island, numerous plane crashes are just some of the incidents where human error is listed as a cause of record. However, when we look deeper and consider what is know about human decision-making, we can see how the design of systems leads to human errors. Understanding human decision-making can help us to design amazing socio-technical systems. At the end of this highly interactive session you will be amazed at the human ability to recognize patterns, know how stress and workload can impact ability to make decisions, and understand how to incorporate this information to create products and services people want to use. There will be plenty of time to answer questions as well.
How humans think: What you need to know to win the market
Chernobyl, Three Mile Island, numerous plane crashes are just some of the incidents where human error is listed as a cause of record. However, when we look deeper and consider what is know about human decision-making, we can see how the design of systems leads to human errors. Understanding human decision-making can help us to make amazing experiences with our products and services. At the end of this highly interactive session you will be amazed at the human ability to recognize patterns, know how stress and workload can impact ability to make decisions, and understand how to incorporate this information to create products and services with great UX. There will be plenty of time to answer questions as well.
More specifically, the session will use interactive demonstrations to show how the human mind works (dual system model of cognition, selective attention, automaticity) and will provide techniques for identifying and incorporating the most important information about your users to create a product/service with impeccable product market fit. It will speak to the importance of considering your users as part of a socio-technical system for business success.
What you should know about human cognition to design AI solutions that add value
Chernobyl, Three Mile Island, numerous plane crashes are just some of the incidents where human error is listed as a cause of record. However, when we look deeper and consider what is know about human decision-making, we can see how the design of systems leads to human errors. Understanding human decision-making can help us to design amazing socio-technical systems. At the end of this highly interactive session you will be amazed at the human ability to recognize patterns, know how to right size trust with your AI. There will be plenty of time to answer questions as well.
More specifically, the session will use interactive demonstrations to show how the human mind works (dual system model of cognition, selective attention, automaticity) and will provide techniques for identifying and incorporating the most important information about your users to create a product/service with impeccable product market fit. It will speak to the importance of considering your users as part of a socio-technical system for AI success.
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