Speaker

Reni Achkar

Reni Achkar

Co founder & Chief Marketing Officer @ Cantor8

Dubai, United Arab Emirates

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Reni is the Co-Founder and Chief Marketing Officer of Cantor8, the institutional-grade infrastructure provider for the Canton Network. Cantor8's product suite spans confidential payments, asset issuance, and the p402 protocol behind the world's first private blockchain transaction executed by an AI agent. Before Cantor8, Reni was the first hire at on-chain analytics company Whalemap, co-founded crypto-native marketing agency Social Labs (acquired by Cryptic, where he later served as Partner and Chief Strategy Officer), and is an active angel investor in early-stage Web3 projects. He speaks regularly on institutional crypto-finance, privacy-preserving infrastructure, agentic AI on blockchain rails, and emerging-market access at events including Consensus, TOKEN2049, and Zebu Live, and is a member of the Forbes Council and Entrepreneur.com's Leaders network.

Area of Expertise

  • Business & Management
  • Finance & Banking
  • Information & Communications Technology
  • Media & Information

Topics

  • Web3 Marketing
  • Infrastructure
  • Stablecoins

Web3 Marketing - How The Marketing Industry Is Adapting to Web3

In the ever-evolving landscape of Web3, understanding how to effectively grow and position your brand is crucial. This panel will delve into advanced strategies of Web3 marketing, focusing on influencer collaborations, cutting-edge advertising techniques, and the latest tools and platforms reshaping how brands interact in the digital space.

Web3 Marketing - How The Marketing Industry Is Adapting to Web3

The mass adoption of blockchain has had an impact on numerous industries, the marketing industry happens to fall into this category. One issue is that it's often overlooked and I want to change that. Marketing plays a crucial role in this space however, the majority of web3 natives don't understand the fundamental basics of how it works and how there is an entirely new approach in web3 marketing compared to traditional forms of marketing. It would be great to be a part of a panel of marketers who have experience building web3 projects and working on the marketing element and strategy.

Web3 Growth Marketing: Finding the Right Means to Grow Your Brand

In this panel, we'll explore the world of Web3 influencer marketing, paid advertising, and more. We'll provide practical guidance on how to identify and partner with the right influencers to grow your brand. We'll discuss the unique characteristics of Web3 growth marketing and provide tips on how to measure the effectiveness of your campaigns.

Highlighting insights and actionable strategies panelists implemented to grow communities to hundreds of thousands of followers.

Reni Achkar

Co founder & Chief Marketing Officer @ Cantor8

Dubai, United Arab Emirates

Actions

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