Bethany Parnell
Building systems that bend, not break | Senior PM @ ACS | Founder, Resilient Product Leadership
Chicago, Illinois, United States
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Bethany Parnell is the Senior Product Manager at the American College of Surgeons and the founder of Resilient Product Leadership. With over a decade of experience driving digital transformation across the insurance, hospitality, and healthcare industries, Bethany specializes in building systems that bend, not break. From AI integration to headless CMS migrations, her work bridges the gap between technical scalability and human resilience. She is a passionate advocate for psychological safety and teaches frameworks that help cross-functional teams navigate high-stakes, regulated environments without burning out.
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When Humans and AI Collide: Bringing Humanity Back to the Center
AI is changing how we build, manage, and scale digital products, but in the rush to automate, we risk losing the very thing that makes products successful: human judgment. This talk introduces the Humanity-First AI Integration Framework. A practical guide for product managers to integrate AI responsibly into content and product systems. Attendees will learn how to balance efficiency with ethics, scalability with sustainability, and automation with empathy.
Drawing from real-world experience leading headless CMS transformations and building resilient product teams, I will share actionable steps for implementing AI features without eroding trust, burning out teams, or amplifying bias. You’ll leave with a blueprint for building systems that scale — responsibly, transparently, and human-first.
The Human Algorithm: Building Resilient Teams in the Age of AI
In an era where data and AI shape everything from our decisions to our job descriptions, one truth remains: humans are still the most complex system in the room. This session explores how product and data leaders can build teams that bend, not break — integrating AI tools and automation without erasing the human judgment, creativity, and trust that make data work meaningful. Drawing from real-world experience leading cross-functional product and data teams through transformation, I will share actionable strategies for fostering psychological safety, preventing burnout, and creating systems where people and technology scale together.
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