Reuben is the Founder and Managing Director of FutureSet Strategy. With over 20 years' experience as a Strategy Consultant and as a former CPA and CFO, he has helped a wide range of clients with designing and implementing strategies that tackle complex market challenges and deliver transformative improvements in market focus, growth, and adoption. Additionally, he has developed innovative frameworks and solutions that support clients with bolstering their own strategic and Business Intelligence capabilities. Prior to FutureSet, Reuben was a Director in Dell's Professional Services division, helping build and lead its Strategy group. Before Dell, he was a manager on global strategy projects at Ernst & Young and helped pioneer its offerings around performance measurement and management. He received a Masters in Public and Private Management from Yale University's School of Management, with commendations, and a Bachelor of Science from the University of Virginia.