

Rittika Basu
Senior UI Designer @Dentsu, Ex - Walt Disney
Bengaluru, India
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✦ With 7+ years of experience, Rittika is an awarded designer, researcher and author. She believes ‘Good Design’ is a service/product that solves problems, improves lifestyle and enhances user satisfaction through innovative as well as optimistic intervention. Currently, she serves as a Senior UI Designer at Dentsu. Her past roles include positions at Walt Disney, Toshiba, and OCAD University, spanning regions such as India, Canada, and France.
✦ During her time at the National Institute of Design (NID), Rittika was selected for an exchange student program at ÉSAD de Reims, France, due to her academic merit. She is the recipient of OCADU Dean scholarship, enabling her to complete a Master of Design (M.Des) from OCAD University, Toronto.
✦ Rittika's expertise includes Accessibility Design, UX Research, Gerontological Design, and Design Systems. She is passionate about crafting digital experiences for the elderly netizens and differently-abled consumers. As an active member of the design community, she is affiliated with 'Women Talk Design,' contributes to INDIAai, and serves as a design mentor at UMO Design, which organizes the renowned UX INDIA Conference.
Beyond her professional endeavours:
✦ Rittika has co-authored two research papers, which were presented at the HCI International 2021 conference.
✦ She has delivered keynote addresses at various international conferences, events, and educational institutions such as IIT and NID, where she advocates for Accessibility (WCAG 2.1), UX Design, and design-thinking methodologies.
✦ In her personal time, Rittika enjoys traveling, reading mystery thrillers, practicing calligraphy, and watching movies.
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Rittika Basu
Senior UI Designer @Dentsu, Ex - Walt Disney
Bengaluru, India
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