Rittika Basu
Visual Designer at Merkle - a Dentsu Company
Bengaluru, India
Actions
With 5+ years of experience, Rittika is an awarded designer, innovator and imaginer. She believes ‘Good Design’ is a service/product that solves problems, improves lifestyle and enhances user satisfaction through innovative as well as optimistic intervention. Currently, she is the Visual Designer at Merkle - A Dentsu Company on connected commerce, CXM, design systems and service design. She was selected as an Erasmus student to ÉSAD de Reims, France based on her academic merit. She is the recipient of the OCADU Dean scholarship and pursued her Master of Design (M.Des) degree from OCAD University, Toronto. Her expertise lies in Accessibility design, research literature, gerontological designs, design systems, HCI and she is a gerontechnology aficionado.
She is a member of 'Women talk Design' and a design mentor at UMO Design. Formerly, she has worked for Walt Disney, Toshiba, Canadian Heritage, OCAD University and Total SA across India, Canada and France in domains like technology, healthcare, data analytics, consumer merchandise and academia. She is a certified Level 1 - Adobe Creative Educator. Additionally, she is the co-author of two research papers presented at the HCI International 2021 conference (Washington DC) and at Data Echo Culture event by Synapse C (Québec). They are published in ResearchGate, Google Books, WHO and SpringerLink. She spoke at Talk UX Conference, in Tokyo and the UXDX series, APAC region. She is an upcoming speaker and presenter at ConveyUX, Seattle 2023.
Links
Area of Expertise
Topics
Age and Interface: Equipping Older Adults with Technological Tools
We often observe that our grandparents face difficulty in using smartphones or computers. In fact, older adults around the world experience physical, psychological, social and economic issues that hinder their learning processes and performing daily activities like younger adults. In 2019, statistics by Pew Research Center presented that only 53% of seniors (people aged 65 years and above) owned smartphones. Gerontechnology refers to digital tools, assistive devices and new media platforms that are specially designed for older adults, the term itself is a portmanteau of gerontology and technology. It has been used in domains of domiciliary care, residences, post-retirement insurance, nursing homes and health care. The objective of this presentation and talk session is to promote digital literacy, to empower and build confidence among older adults.
Moreover, gerontological design is a design discipline that utilizes the knowledge of gerontology and design research methodologies to create products and services with the intention to help the older population. They are created with a unique infrastructure that will meet the process of ageing as well as the functional and psycho-emotional needs of older patients.
Furthermore, apprehension surrounding smart devices or lack of digital literacy can lead to digital divide, technophobia, computer anxiety and can cause one to develop misconceptions regarding new media tools.
Objectives -
1. Audience will learn about the importance of Gerontechnology, AgeTech, assistive devices and importance of accessibility design principles. This talk is helpful to anyone struggling with technology usage and facing computer anxiety. They will learn to exercise their 'Right to Internet’ and other Digital Rights. The listeners will be gaining insights on how to implement Web Content Accessibility Guidelines (WCAG) 2.1 in their design to accommodate browsers with different needs. Understanding and creating digital platforms abided by accessibility design and human-centred design principles will nurture an inclusive culture and help users with different needs with equal access to information.
2. This research will provide insights and factual data and introduce strategies to improve human-centred design services specific to the older population intended to help them in the process of embracing modern technology. The array of merits ranges from the expansion of social circles, online shopping /grocery, learning new information, and reading news, checking the weather and browsing through photo archives, to navigating to new places and remote working for elderly users.
Project Documentation - https://bit.ly/3Ubee1q
Rittika Basu
Visual Designer at Merkle - a Dentsu Company
Bengaluru, India
Links
Actions
Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.
Jump to top