Dr. Rolando Masís-Obando is a filmmaker, author, entrepreneur, and computational neuroscientist at Johns Hopkins University. Rolando uses VR/AR, EEG, fMRI, AI, machine learning, and brain-computer-interface type methods to study how contexts shape the way we think and remember our day-to-day experiences. His academic journey spans from his Bachelor’s in Molecular, Cellular and Developmental Biology at Yale University to his PhD in Computational Neuroscience at Princeton. During his undergraduate studies, he co-founded Shuflix, the largest activity search engine (at the time), to help people interact with their environment in a playful way while helping small businesses get more exposure. Beyond academia, he channels his creativity through his YouTube channel where he shares programming tutorials on generative AI, AR/VR development, and CGI for sci-fi films. Additionally, he directs mini-documentaries exploring the ever-evolving landscape of technology. Recently, he co-founded one of the first, if not the first, hybrid academic/industry conference on the future of reality (Neuroethics & the Future of Reality; https://futurerealities.org/NFR2023/). Rolando and his brothers have an upcoming book titled “DIY AI” slated for release Fall of 2024 with the practical know-how for coding and running your own AI models from home. Rolando also provides consulting for small businesses and start-ups in neuroscience, AI and XR.