Robbin Schuurman
Head of Product, Professional Product Management Trainer, Product Management Author @ Xebia Academy
Boekel, The Netherlands
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Robbin can talk about product management all day long, and he literally does so. He is the Head of Product at Xebia Academy, founder of Professional Product Management™ and The Value Maximizers, writer, speaker, and author of Master the Art of No – Effective Stakeholder Management for POs and PMs, as well as Practical Product Management for Product Owners. Robbin’s career is all about Agile Product Management and he is on a mission to move the profession of Product Management forward. He moves the profession forward by developing product people into exceptional Product Leaders, through teaching, coaching, mentoring, writing, and consulting.
Robbin’s career started in product more than a decade ago, as he launched a software product for the healthcare sector, which miserably failed in the marketplace. A fantastic learning experience, that has since helped him to manage and develop products in better ways, using Lean and Agile principles, Product Discovery techniques, a clear Vision and Strategy, and others. Simply put; Robbin will help you to improve your (product’s) impact on customers, value created, business agility, and time-to-learn.
He has worked with start-ups, hypergrowth scale-ups, small- and medium businesses, and global enterprises. Although Robbin has a vast experience in Agile, Scrum, Project-, Product-, and Portfolio Management, his passion is all about product. With his latest product – Professional Product Management™ – Robbin provides skill-development programs for product professionals, that are not just awesome (according to clients), but also deliver measurable results.
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Topics
Day 2 Cracking the Stakeholder Code: How to Stop Being Managed by Your Stakeholders.
Every product manager has war stories about stakeholders — the ones who block decisions, hijack roadmaps, or quietly kill your favorite ideas. But what if the real problem isn’t the people... it’s the invisible system around them?
In this session, we’ll expose the Stakeholder Pyramid — a simple yet powerful model that reveals the hidden hierarchy of influence inside your organization. You’ll learn how to identify the true power players (not just the loudest voices), how to move from reactive appeasement to strategic engagement, and how to turn even your toughest stakeholders into unlikely allies.
Walk away with:
1. A practical model to map stakeholder dynamics in minutes
2. Real-world tactics for managing up, across, and diagonally
3. Communication strategies that shift power back to the product team
Come for the framework. Stay for the mindset shift.
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