Rocio Jimenez
Head of Sales @Banxa.com
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Rocio is a Business Development and Partnerships leader with over a decade of international experience across Web2 and Web3 ecosystems, fintech, payments, and hospitality. She currently spearheads global sales strategy at Banxa, a leading fiat on/off-ramp infrastructure provider, where she oversees strategic partnerships, enterprise sales, and market expansion across Europe, North America, APAC, and LATAM.
Prior to Banxa, Rocio held leadership roles at Bit2Me and Coinstore, where she managed multimillion-dollar portfolios and led business expansion across EMEA, LATAM, and APAC. Her work has driven transformative blockchain initiatives across diverse verticals including automotive, banking, and media. Notably, she has led strategic projects and integrations with organizations such as Mercedes-Benz Mobility Centro, eSignus, Giesecke+Devrient, and ABC Journal, pioneering the adoption of cryptocurrency payments in traditionally offline sectors.
Rocio holds a Bachelor’s Degree in Education from the University of Córdoba, an International Business Degree from the University of London, and has completed additional academic programs at the University of South Carolina. She also holds a Web3 MBA in Blockchain, AI & Innovation from the University of London, equipping her with a unique blend of pedagogical insight and forward-looking technological expertise.
She is certified in Financial Crime Prevention and AML/CFT compliance, bringing a strong regulatory lens to crypto partnerships. Fluent in Spanish, English, French, Portuguese, and Italian, Rocío is a natural connector across geographies and cultures.
Beyond her corporate roles, Rocío serves as an Ambassador for Blockchain Málaga, where she actively promotes education, ecosystem-building, and innovation through industry panels, webinars, and community events. A committed thought leader, she regularly contributes to financial and business publications in both English and Spanish and participates in international conferences to share insights on blockchain adoption, digital finance, and innovation strategy.
With a deep passion for bridging traditional industries and decentralized technologies, Rocío continues to be a key driver of scalable, compliant, and impactful partnerships in the fast-evolving Web3 space.
Area of Expertise
Topics
Stablecoins and the Future of Payments: Bridging the Gap Between Web2 and Web3 Finance
As the world transitions towards a more decentralized financial ecosystem, stablecoins have emerged as a critical bridge between traditional (Web2) and decentralized (Web3) finance. Designed to maintain a stable value by being pegged to assets like fiat currencies or commodities, stablecoins offer the security and predictability of traditional money with the speed, accessibility, and transparency of blockchain technology.
This transformative approach to digital payments enables seamless cross-border transactions, reduces the costs associated with traditional banking, and fosters financial inclusion for the unbanked and underbanked populations worldwide. Moreover, stablecoins are redefining payment systems by integrating with DeFi protocols, enabling smart contracts, and driving innovations in digital commerce and remittances.
Join us as we explore how stablecoins are not only revolutionizing payments but are also setting the stage for a more interconnected and frictionless financial future—one where Web2 and Web3 coexist and thrive together.
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