Rohit Upadhyay is a seasoned engineering leader with extensive experience driving innovation in AI/ML, data platforms, and enterprise software. Currently serving as Head of Personalization, Marketing Technology, and Data Engineering at Ipsy, he leads a large cross-functional engineering team building AI-driven platforms that have contributed to significant revenue growth.
At Ipsy, Rohit architected a subscription personalization engine that powers the majority of the company's revenue, achieving substantial growth in ARR. His innovative work in choice and constraint-based personalization has resulted in multiple patent submissions. He also built a comprehensive marketing technology platform that delivered strong year-over-year re-subscription growth and significant increases in e-commerce site traffic through ML-driven segmentation and omni-channel personalization.
During his tenure at VMware, Rohit led multi-disciplinary teams across machine learning, data engineering, and full-stack development. He played a pivotal role in scaling VMware's SaaS offerings with substantial quarterly revenue growth while leading the transformation from monolithic systems to domain-based microservices.
Rohit's career foundation includes extensive experience at Oracle as a Senior Application Engineer developing ERP products across supply chain planning, demand forecasting, and order management, plus consulting experience at Deloitte focusing on Oracle solutions for Fortune 500 clients.
His technical expertise spans machine learning and AI, cloud and data platforms including AWS, Databricks, and Airflow, scalable systems design, and large-scale data management. Rohit holds a Bachelor of Technology degree in Information Technology from CET, Bhubaneswar, graduating First Class with Honors. Based in the Bay Area, he continues to drive innovation in AI-powered personalization and data-driven solutions while building and scaling high-performing engineering teams.