Ronith Sharmila
Marketing Projects Specialist at SWOSU focused on data-driven, AI‑informed digital marketing for Gen Z audiences
Weatherford, Oklahoma, United States
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Ronith Sharmila is a Marketing Projects Specialist at Southwestern Oklahoma State University, where he manages campus-wide digital and brand initiatives. With experience spanning higher ed and industry, he combines project management, analytics, and AI-informed experimentation to improve email and web performance for Gen Z audiences. Ronith previously managed marketing projects at NC State and Compass Group and holds an MBA.
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Leading Through Crisis: A Practical Response Framework for Higher Ed Teams
When crisis hits campus, leaders and front-line digital teams must act quickly, clearly, and together. This session introduces a repeatable crisis response framework designed for higher education institutions managing complex situations with limited resources. Attendees will learn how to align leadership decision-making, cross-functional coordination, and digital communications to deliver timely, empathetic, and consistent messaging during high-pressure moments.
Gen Z, Fonts, and Trust: How Typefaces Shape Email Engagement
Gen Z is overwhelmed by digital content, yet email remains one of higher ed’s most powerful channels. This session shares our new research on how typefaces shape Gen Z’s perceptions of credibility, risk, visual appeal, and sender trust in email campaigns. Attendees will learn which font “personas” build digital trust and how to test and optimize typography in prospective student‑facing emails.
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