Creative turned entrepreneur Ross Drakes knows the challenges of building a brand, more importantly, a brand people care about. He founded Nicework a branding company, 15 years ago to enable this. With work ranging from global companies like Nike to award-winning cocktail bars. Ross spends his time teaching businesses and their leaders the secrets to building brands people care about and the strategies that support them. Because the world really doesn't need another boring brand.
Nicework has been shifting since 2021 into a new business unlocking the value that web3 creates for brands.