With the rapid adoption of OpenAI's ChatGPT, companies across all industries have the opportunity to use generative AI to create personalized content, improve customer engagement, and increase operational efficiency. In this talk, Alexander Wachtel, Microsoft AI MVP & MCT, explains how you can revolutionize your company using Azure OpenAI. Through generative AI and the integration of company-internal knowledge sources, human-like texts can be generated for all customer inquiries.