This session is based on two real-world migrations from Sitecore XP to SitecoreAI, executed at very different points in the product’s evolution.

The first migration was an early project, carried out when the platform was still known as Sitecore XM Cloud and at a much earlier stage of maturity. At that time, not all required features were available, and several aspects had to be implemented using workarounds. At the same time, the project marked our first real step into the composable world with Sitecore, requiring us to find our way into a new development model while delivering the migration.

The second migration went live recently and benefited from both the experience gained in the first project and a significantly more mature platform — including new capabilities such as the introduction of the Content SDK and ongoing improvements in the Page Builder.

Building on these two projects, the session then outlines a concrete approach for upcoming migrations. It shows how lessons learned from both projects can be combined with the current capabilities of SitecoreAI — including a composed SitecoreAI Setup, built-in AI capabilities, and the option to extend and customize solutions via the Sitecore Marketplace — to design future migrations more effectively.

The talk provides practical, experience-based guidance: how the migrations were approached step by step, which decisions paid off over time, what would be handled differently today, and how to translate those lessons into concrete decisions for upcoming SitecoreAI migrations.

This session is aimed at developers and architects who are planning or actively working on SitecoreAI migrations and are looking for concrete, experience-based input for their own migration projects.