As the digital landscape evolves, the link between inclusivity and business success becomes more apparent. In this informative session, we will delve into the critical realm of accessible email campaigns and their profound impact on return on investment (ROI). Beyond traditional marketing strategies, the session will look at how incorporating accessibility into your email campaigns not only improves user experiences but also serves as a catalyst for unprecedented financial growth.

Key Topics :

Inclusive Design Principles
Optimizing Email Accessibility

Learning Objectives:

Identifying the legal and ethical implications of failing to prioritise accessibility in marketing.
Gaining knowledge on how to test the accessibility of emails and using tools.

Target audience :

Marketing Professionals
Web Developers and Designers
User Experience (UX) Designers