In endurance sports, success isn’t only defined by race-day performance—it’s about creating seamless digital experiences that support athletes from registration through results. As a global fitness brand scaling its marathons, triathlons, and cycling events worldwide, fragmented systems and outdated technology risked slowing growth and athlete engagement.

With just four months to replatform, the organization took on a high-stakes challenge: moving from a legacy Ruby on Rails system to Drupal 10 while unifying event management, commerce, and content into a single, athlete-centered ecosystem.

As a fitness domain specialist, I’ll share how deep knowledge of the industry—athlete expectations, event operations, and digital touchpoints—shaped the success of this transformation