Session

From Creative to Career: Teaching Brand Strategy Through Creative Entrepreneurship

As higher education institutions seek to differentiate themselves, creative entrepreneurship offers a practical approach to brand strategy and storytelling. This session shows how frameworks used in the classroom can strengthen institutional messaging, content strategy, and digital engagement to better communicate value and influence prospective students’ decisions.

Ayisha Thompson-Olajide

Brand Strategist | Communications Leader | Higher Education

Washington, District of Columbia, United States

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