As artificial intelligence becomes embedded in more digital products, a new generation of manipulative design practices is appearing. AI systems can personalize recommendations, pricing, and messaging in ways that strongly influence user behavior.

This talk explores how AI-driven interfaces can create powerful “dark patterns” that encourage impulsive decisions, extend user engagement, or guide users toward specific outcomes.

Using examples from e-commerce platforms, mobile apps, and digital services, we will look at how AI changes the balance between optimizing user experience and manipulating user behavior. The session will also discuss principles for designing AI systems that remain transparent, ethical, and respectful of user autonomy.