Get ready to embark on a product discovery journey like never before! In 2015, I unleashed the Product Discovery Canvas (PDC), a one-page document that draws on the operational principles of the Business Model Canvas and Lean Canvas, incorporating product innovation insights from the thought leadership of David Hussman, Jeff Patton, Alberto Savoia, and Eric Ries. But guess what? The PDC has evolved, bringing along some AI superheroes!

Picture this: ChatGPT 4 and the PDC joining forces, like Batman and Robin, to save the day for product discovery. They're the dynamic duo of ideation with context-aware dialogue and multimodal-aware wizardry. And let's not forget about the retrieval augmented generation MindMeld - it's like they can read minds! This isn't old-school product brainstorming; this is the future! So buckle up and get ready to discover products like never before with this unstoppable team.

Join me in unveiling the revamped Product Discovery Canvas at this workshop. Bring your A-game, your product team, product ideas, and, of course, your trusty laptop or tablet. We're diving deep into Collaborative Product Chartering, Story Mapping, Pretotyping, and Lean Startup. It's not just a workshop; it's a playground for innovation.

The Product Discovery Canvas has been used in Fortune 500 companies across various industries, including FinTech, Big Data, Telecommunications, and Automotive. Now, let’s revolutionize your product ideation – because why settle for ordinary when you can have extraordinary? See you there!

Target Audience

This workshop is suitable for a wide audience, from learners to experts, of product owners, developers, business analysts, managers, startup founders, and agile enthusiasts interested in communicating product needs more effectively.

Learning Outcomes

In this hands-on workshop, participants will gain practical experience utilizing Ask: PDC, a ChatGPT-like AI tool, to conduct product discovery using the principles first explored in the Product Discovery Canvas. Specifically, participants will take away good practices of AI "Prompt Design" to rapidly develop these product assets:

• Collaborative Product Charter.
• Story Map.

With the time-warping superpowers of AI, we might be able to achieve an awesome Iteration-1 of these items:

• Pretotypes to validate product ideas rapidly.
• MVP to apply Validated Learning.

Information for the Speaker Selection Committee

NOTE: I will provide attendees with a pre-built environment for the AI tools used during the workshop. This enables the ease of Plug-N-Play to iterate through each of the product discovery strategies rapidly.

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Workshop Time Breakdown — 90 conference workshop

Introductions - 10 minutes 

AI-Centered Product Discovery -60 minutes
• Prompt design 
• Bring your own data
• Collaborative Product Charter
• Story Map - 30 minutes
• Iteration-1 of Pretotyping
• Iteration-1 of MVP

Wrap up and Q&A - 20 minutes

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Notes on Pretotyping; this is not a spelling error.

Pretotyping is a set of tools, techniques, and tactics designed to help you validate any idea for a new product quickly, objectively, and accurately. The goal of pretotyping is to help you make sure that you are building The Right It before you build It right.

Pretotyping was originally developed at Google in 2010 and since then has been tested, refined, taught, and put into practice with great success in hundreds of projects and organizations.

In his book, Alberto Savoia shows you how to use pretotyping tools to beat the odds and make sure that your ideas succeed in the market. With dozens of examples and case studies, insights from his time at Google and Stanford, as well as his experience as an entrepreneur and innovator, The Right It is full of powerful, effective, and immediately actionable tools, techniques, and tactics.
~https://www.pretotyping.org/
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Presentation History

https://speakerdeck.com/billagileinnovator