Walt Disney Imagineers are the creative geniuses who conceptualize and build some of the world's most beloved theme parks and attractions. For us, this process begins with developing the story we want to tell and there are distinct crossovers from the entertainment world to the business world.

For entrepreneurs, corporate managers, C-Suite executives, or anyone working in business strategy, understanding how to craft your "business story" and being able to verbalize it is essential. This talk explores how brand and business storytelling differs from other types of storytelling and, at the end, will have participants “thinking like a Disney Imagineer"!

This fascinating and unique presentation can also be delivered as a workshop, as opposed to a keynote or speech.