At Walt Disney Imagineering, everything revolves around the story we want to tell. For anyone working in creative development or strategy, thinking differently and coming up with a compelling story is critical for your product or service's success. This talk will explore how brand and business storytelling differs from other types of storytelling and, at the end, will have participants “thinking like a Disney Imagineer"!

This can also be delivered as a workshop, as opposed to a keynote or speech.