This fun, interactive workshop will explore the importance of having a clear, compelling story, especially in game and immersive experience design, as explained by a former Walt Disney Imagineer. Afterwards, participants will be guided through a series of exercises designed to help them not only think more creatively, but also innovate new ways to craft a compelling experience for their guests and/or their clients. The workshop will end by having participants brainstorm ideas on how to overcome each other's biggest current challenges in game or experience design.