Most mobile teams operate reactively: rushing to fix bugs, chasing platform updates, and constantly firefighting across iOS, Android, and web. But what if you could lead your team to work proactively instead? This talk introduces a mental model borrowed from urban transit systems that transforms how you think about multi-platform development.

Just as cities use buses for flexibility and trains for reliability, each platform has natural strengths. By mapping your product's touchpoints like a transit network, you'll learn to make strategic decisions about where to invest, how to coordinate across platforms, and when to let platforms diverge. This framework helped improve mobile team effectiveness from 45% to 89% at Trello, and it can work for your team too.

What you'll learn:

- How to identify your product's "transit lines" and stop treating all platforms the same way
- A practical framework for moving your team from reactive firefighting to proactive planning
- How to make strategic trade-offs between platform consistency and platform-native experiences
- Techniques for improving cross-platform coordination without sacrificing each platform's strengths

Focus: Leadership, Strategy, Team Effectiveness