Session

How to build Seamless Journeys with Customer Insights - Journeys

In today’s fast-paced world, delivering timely, personalized messages to the right audience is vital for business success. Microsoft Customer Insights – Journeys empowers organisations to create real-time, data-driven campaigns that enhance customer engagement and deliver measurable outcomes.
In this session, I will showcase the latest features, including the AI-powered Journey Copilot, which simplifies journey creation by assisting with dynamic segmentation, content suggestions, and workflow automation. You’ll also see how to:

• Design real-time customer journeys with dynamic segmentation and automated workflows.
• Activate custom triggers, such as Power Automate flows, directly from customer records to streamline campaign execution.
• Leverage Copilot’s intelligent recommendations to craft campaigns that resonate with your audience.

This session is ideal for marketers, business leaders, and technology professionals looking to elevate their marketing strategies. Join me to explore how Customer Insights - Journeys can help you create impactful, automated campaigns that engage your audience and achieve measurable success.

Let’s build seamless, intelligent journeys together!

Chime Okure

London, United Kingdom

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