In a world obsessed with automation, data, and AI, there’s one competitive edge no platform can replicate: the power of a story that truly connects. In this keynote, Craig Smith shows leaders, marketers, and innovators how to transform customer experience through narrative clarity and human connection.

Drawing from over 4,000 live television appearances and on-air partnerships with brands like Google, HP, and Samsung, Craig reveals how the most successful organizations don’t just communicate — they captivate. He breaks down the simple psychology behind why people buy, what makes a message memorable, and how to turn everyday interactions into moments that build trust, loyalty, and community.

Attendees will learn how to craft a brand story people want to repeat, design customer experiences that feel distinctly human, and build connection at scale in a digital-first world. Equal parts energizing and actionable, Craig’s keynote leaves audiences inspired, aligned, and ready to communicate with confidence.