Most technology rollouts don't fail on the technology—they fail on the human beings expected to absorb them. The usual response is more training and better tooling, which misses the point entirely: people don't resist change, they resist being changed without agency or trust. This session treats adoption as a people problem first and a tooling problem second. We'll unpack why initiatives snap back to old habits, how to build genuine buy-in across skeptics, and how to sequence change so it holds. You'll leave with a playbook for leading technology and process change that produces lasting adoption instead of expensive, well-documented frustration.