How do you build a multi-crore textile and home furnishings business from scratch — and scale it to global markets without losing the fundamentals?

In this session recorded on the Startup Seekho Podcast with host Rishabh Bindal, Deepak Wadhwani takes listeners inside the real story of building Natraj Home Furnishings — from joining the family business as a young man to scaling a 100% export-focused manufacturing operation serving international buyers across the world.

This is not a polished success story. It is a ground-level conversation about supply chains, factory crises, global client relationships, margins, trend prediction, and the kind of resilience that only comes from doing the work for two decades — not reading about it.

Deepak and Rishabh cover the full arc: from finding first customers and manufacturers to white-labelling for international brands, navigating business setbacks, and scaling from ₹1 crore to ₹50+ crore in revenue.

For anyone considering manufacturing, exports, or building in the textile and home furnishings space — this session is the map nobody else is drawing.

Key takeaways:

How to enter and scale in the textile and home furnishings industry
Supply chain management and trend prediction in manufacturing
Export business insights and negotiation with global buyers
White labelling strategies for international brand partnerships
Building resilience and entrepreneurial mindset after business setbacks