We live in an era where most human communication is online across social platforms, and the content of those platforms influences our day-to-day decisions.
But, who influences us? And how?
Researching online influence and persuasion, I answered just that.
In this lecture, I will intuitively cover basic concepts of SNA (social network analysis) and explain how they are used to define different types of influencers and quantify influence.
Sometimes research is about the definitions.
Let me show you and suggest how you can implement those concepts.