1- Blockchain technology offers a novel approach to enhancing consumer data privacy in digital marketing through its features of decentralization, transparency, and security.
2- While blockchain presents potential benefits in digital marketing, it also poses challenges such as technological complexity and integration difficulties.
3- Future research and development in blockchain technology could significantly influence the efficiency and ethicality of digital marketing practices.
4- It is crucial for marketers and policymakers to collaborate and stay educated on blockchain advancements to effectively leverage its potential.