Session
The Unspoken Challenges of A/B Testing
A successful A/B test is a data-driven person's dream, a clear sign that a product is headed in the right direction. But getting there is about more than just solid methodology. It's about navigating the real-world challenges that often go unspoken. After 15 years in the field, I've seen firsthand how these hidden obstacles can derail even the most promising experiments.
In this talk, I'll share the less-discussed challenges I've personally encountered in A/B testing and provide practical tips to overcome them. We'll go beyond statistical significance to cover issues like dealing with noisy data, managing stakeholder expectations, and ensuring a test's integrity from start to finish. Join me to learn how to prepare for and conquer the hidden challenges that can make or break your A/B tests, so you can steer your product with confidence.
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