We all aim to make data-driven decisions, but what if your own mind is getting in the way? As product managers, our pursuit of objective data is constantly being undermined by cognitive biases—those subtle, unseen mental shortcuts that lead us to rely on assumptions instead of evidence. This isn't just a bug in one team; it's a universal problem that affects every aspect of our day, from our strategic planning to our coffee breaks.

In this talk, we'll expose the most prominent cognitive biases that plague product teams. We’ll provide a practical toolkit of mitigation strategies and show you how to apply them across different stakeholders—from Sales and Marketing to Engineering and Support. You'll learn to identify the biases that interrupt your flow, cloud your judgment, and ultimately hinder your product’s success. Leave with actionable insights to not only improve your decision-making but also to finally enjoy that cup of coffee.

Given at ProductX 2019
https://www.youtube.com/watch?v=wUhEO_comI8&t=1s